OVERVIEW

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As part of my internship, I was tasked with rebranding the menu for 88 Canteen, a restaurant aiming to capture the atmosphere of a traditional Hong Kong bistro. The goal was to design a menu that not only functioned well for customers but also embodied the nostalgic warmth and energy of Hong Kong dining culture.

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CHALLENGE

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• The existing menu lacked personality and did not reflect the restaurant’s unique cultural identity.

• The challenge was to translate the essence of a Hong Kong-style café into a clean, functional design that resonated with customers while still feeling modern and approachable.

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PROCESS

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• Drew inspiration from classic Chinese design elements, incorporating traditional motifs, structured layouts, and typography reflective of Hong Kong’s visual culture.

• Curated a bold, yet harmonious color palette to capture the restaurant’s lively atmosphere.

• Focused on creating a menu that felt both nostalgic and refreshing, enhancing the dining experience through design.

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OUTCOME

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• Delivered a cohesive menu rebrand that authentically communicates the spirit of a Hong Kong eatery.

• Elevated the restaurant’s visual identity, making it more engaging and memorable for customers.