OVERVIEW

A 40-second animated reinterpretation of Saul Bass’s iconic 1957 Love in the Afternoon poster. The animation blends original illustration with motion design, starting with a hand-drawn opening sequence and transitioning into a dynamic reimagining of the poster’s key elements.

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CHALLENGE

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• Bringing motion and depth to a static, vintage poster while preserving the instantly recognizable Bass aesthetic.

• Balancing original illustration with deconstructed elements of the existing poster—without losing the design’s visual elegance.

• Creating a cohesive animation that feels both nostalgic and modern in tone.

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PROCESS

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• Illustrated the opening scene in Procreate, setting the scene and mood before the main reveal.

• Used After Effects 3D tools to add depth and subtle movement to the illustrated setting.

• In Photoshop, deconstructed the original poster by isolating key elements like the hands, letters, and blinds.

• Animated those components in After Effects—layering movement, manipulating scale, and introducing transitions to breathe life into the composition.

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OUTCOME

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• The two-part structure (illustration setup + animated poster) provides a compelling visual narrative with rhythm and surprise.

• Demonstrates seamless integration of illustration, graphic design, and motion—showcasing versatility in both mediums.